Do You Know Why Your Website Ranking is So Bad?
If there is one thing that will cause an online business or website to fail, it is poor SEO ranking. No matter how much a company invests in advertising or marketing, SEO is the key to business success. Onsite optimization will ensure that the page ranking is high – increasing the traffic to the website. The more traffic a site receives, the better its sales, advertising, marketing, etc. Basically, SEO is the key to website success!
Do you know what factors reduce your SEO ranking? Do you know what you can do to improve that ranking? Here is what you need to know:
Load Time Matters
How fast does your website load? If you use too many images, embedded videos, advertisements, and Flash graphics, your website load time will be pretty slow. While the speed of the site may not be as important to your Google SEO ranking as backlinks, it definitely matters to your visitors. The longer your site takes to load, the faster they will lose interest. For the sake of your onsite optimization, make sure your page loads in less than 4 seconds.
Web Design Matters
Do you think your web design doesn’t matter to Google? You may be partially right, but it certainly matters to your visitors. If your users like the design, they’re more likely to stay on or return to the site – affecting your SEO ranking. Google does measure how many images your website has, how well you integrate video into the site, and the word count of your posts, pages, and articles. Make sure your website is designed for success!
Social Media Matters
What factors affect your onsite optimization the most? That’s right, social media! Google +1 affects it the most, followed immediately by Facebook Shares, Facebook Comments, Facebook Likes, Pinterest, and Tweets. If you want to make your website successful, you have to use social media. Make it easy for your users to share the various articles and posts on your site by having available “Share”, “Tweet”, or “Pin It!” buttons visible everywhere. These buttons are one of the most important parts of your web design!
How is the website laid out, and how is the content laid out? Your navigation is hugely important to your visitors, as they need to be able to find what they’re looking for quickly. Google checks your navigation layout to ensure that it’s user-friendly, and that affects your website ranking. Google also checks your use of headings (H1, H2, and H3), as well as the use of internal links. The length of the URL matters, and the anchor text used for internal links also matter. Make sure your layout is done properly, as it will affect your ranking.
Keywords are not as important as they once were, but they still play a huge role in your website’s SEO ranking. Keywords in the title, in the body, in the headers, in the external links, in the internal links, in backlinks to your site, and in the domain name will all affect your SEO ranking positively. Understanding how keywords work is important for the success of your pages and posts!